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Innovating CPG: Alisa Knapp’s Vision for Sustainable Food
In this episode of The Transcendent Farmer podcast, Emily Reno interviews Alisa Knapp about her unique journey from a Zen Buddhist meditation center and organic farm to a career in CPG innovation. They discuss sustainable practices, food system transformation, and Alisa’s framework of “people, planet, and palette.” The interview highlights the significance of mindset shifts, farmer collaborations, and holistic approaches to addressing environmental and social challenges in the food industry. Alisa shares insights on how CPG brands can support regenerative agriculture and enhance community vitality through thoughtful partnerships and transparent practices.
Key Moments:
00:00 Introduction and Podcast Updates
00:43 Grant Success and Community Projects
02:03 Upcoming Travel and Personal Reflections
03:47 Farm Business Course and Newsletter
05:05 Introduction to CPG and Value-Added Products
09:02 Interview with Alyssa Knapp Begins
09:47 Alyssa’s Background and Career Journey
13:07 Understanding CPG and Its Challenges
21:28 Paradigm Shift in the Food Industry
25:50 Small Steps Towards Sustainability
26:54 The People, Planet, and Palette Framework
29:32 Community and Market Connections
30:49 Challenges and Opportunities in Regenerative Agriculture
35:43 The Importance of Long-Term Relationships
38:54 Supporting Transcendent Farmers
40:37 Closing Thoughts and Resources
Resources:
- Sign up for the quarterly newsletter and become part of the Mezclada family!
- ReGen Brands
- Alisa’s Article – Regeneration Through Innovation
- Alisa Knapp on LinkedIn
- Alisa’s Consulting website, Grows Together Consulting
- West Central Minnesota Food Council
- Erah Society
- Climate Collaboratives Community of Practice
Sponsor Resources:
Emerging Markets Flier – Compeer Financial – Learn more about loans, grants, leasing options, and federal-level programs available to you.
Alchemy Botanicals (Cassleton, ND)
