Podcasting is extremely personal. You’re literally accompanying a person while they’re driving, doing laundry or other chores, walking the dog, etc. We’re building a personal relationship with our listeners, which means they’re more likely to rely on our recommendations and referrals as a friend or trusted colleague. While podcasting is a rather nascent medium for marketing, it gives a huge bang for your buck because of the way Mezclada re-uses content across several platforms. Furthermore, because we’re increasing our subscribers and followers, exposure to your advertisement has an evergreen effect as listeners tune in weeks and months after the initial episode publication.

Our primary audience and following is located in Minnesota, although followers are increasingly coming from other parts of the world – India, Australia, and Costa Rica, to name a few

As a secondary audience, we seek to reach:

• Culturally curious
  • Technical assistance providers, real estate agents, and farm legal support providers that are seeking to understand emerging farmers, their interests, and unique needs
• Public servants
  • State and Federal-level agency employees who have been assigned to work on projects related to local and regional food systems work who are trying to understand more about the context and barriers that beginning farmers face today

The Transcendent Farmer Podcast covers a wide variety of topics, designed to be both educational and personally inspiring. 

Areas covered in existing episodes:

• Mental health resources available for farmers through University of Minnesota Extension
• Funding programs and working groups available to emerging farmers through the Minnesota Department of Agriculture 
• The struggles faced by beginning farmers in accessing land and the role of technical assistance providers in helping strengthen the regional food system
• National initiatives to support food workers in gaining access to a living wage and other benefits that help them improve their livelihood

Sole sponsorship recognition for a specific series or thematic segment within the podcast means that the sponsor at the Bounty Level would have exclusive branding and acknowledgment associated with a particular part of the podcast content.

For example, let’s say The Transcendent Farmer Podcast has different segments or series within its episodes, such as “Young Farmers Spotlight,” “Innovations in AgTech,” or “Success Stories in Land Transition.”

If a sponsor opts for the Bounty Level and chooses to sponsor a specific series or segment, they would be the only sponsor associated with that part of the podcast. This exclusivity would include:

• Your company name and logo prominently featured at the beginning or end of each episode in that series or segment.
• Verbal acknowledgment of your sponsorship at the beginning or end of each relevant episode.
• Any promotional materials or communications related to that series or segment would prominently display your sponsor’s branding.
• You may also have the opportunity to provide input or collaborate on the content of those episodes to ensure alignment with your brand messaging and objectives.
• This level of sponsorship offers a high degree of visibility and association with a specific aspect of the podcast, allowing you, the sponsor, to effectively target your support and marketing efforts to a particular theme or topic that aligns closely with your interests or industry focus.

Depending on the sponsorship level chosen, your organization will receive recognition through various channels, including logo placement on our website, verbal acknowledgment in podcast episodes, social media shoutouts, and sponsored content opportunities. Higher-tier sponsors may also receive customized promotion, co-branding opportunities, and exclusive recognition for their support.

Yes, sponsors at the Harvest and Bounty levels have the opportunity to contribute sponsored content, such as brief messages or advertisements, to be featured in podcast episodes. Additionally, sponsors may be invited to participate as guests on relevant episodes, sharing their expertise and insights with our audience.

Sponsorship of The Transcendent Farmer Podcast offers numerous benefits, including increased brand visibility, networking opportunities with industry professionals, access to exclusive content and events, and the opportunity to showcase your organization’s commitment to supporting sustainable agriculture and rural communities. By associating your brand with our podcast, you demonstrate leadership and dedication to driving positive change in the agricultural sector.

While podcast growth can vary, we are committed to actively promoting The Transcendent Farmer Podcast to reach our target audience and maximize engagement. In the event that the podcast experiences challenges in gaining traction, we will work closely with sponsors to explore alternative promotional strategies and ensure that your investment yields valuable returns.

We welcome inquiries and are happy to discuss customized sponsorship packages tailored to meet your organization’s specific goals and interests. Please contact us at invest@mezclada.co. to schedule a consultation and learn more about how you can become a sponsor of The Transcendent Farmer Podcast.